Drala is a Tibetan Buddhist term that means to be of basic goodness in the world. We believe that enterprises and entrepreneurs have a responsibility to contribute value to humanity; to improve human prosperity in some capacity.

The [RE]DESIGN Group aims to always operate from this place of basic goodness. As such, a percentage of our profits are committed to micro-missions in our community. 


Drala has partnered with WISE & Healthy Aging to bring senior participants an afternoon of exciting new experiences in VR. From the comfort of Santa Monica's Club 1527, they'll explore places like the Louvre in Paris, Mars, and more!

WISE & Healthy Aging advances the dignity and quality of life of older adults through leadership, advocacy and high-quality, innovative services. 

We hope this will be the beginning of a continued initiative, piloted by [RE]DESIGN's CTO, Conrado Niemeyer, to bring senior citizens the opportunity to explore all the possibilities of the new digital metaverse.


Drala supports Dynamo Studio, a women-founded production company committed to telling stories that catalyze conversation around women's issues, while supporting women's advocacy groups in our community.

Dynamo's summer theatre production of Extremities by William Mastrosimone will support A Window Between World, a local non-profit that helps survivors of sexual violence heal through art programs. 

For details, visit dynamo-studio.com, or follow [RE]DESIGN on social media for updates.


Drala was delighted to provide media coverage of XR Day, an afternoon of sharing the wonder of immersive media with Los Angeles teens and pre-teens.


This particular XR Day was unique in that it featured an all-women  panel to discuss the challenges and possibilities of the media technology space.

We hope we can continue to participate in these worthwhile events facilitated by LA's BEST, a non-profit that provides supervised after school education, enrichment and recreation program for school children in the City of Los Angeles.



01/12/2017: The Drala Project Partners with Reading Opens Minds

We are proud to announce that The Drala Project is sponsoring the next book club series for Reading Opens Minds. Our first mission is one of contribution, purchasing the books from their Amazon wish list that will support the next series of book clubs across Los Angeles. Most participants of Reading Opens Minds have never owned a new book.

There isn't a more empowering quality to develop in our opinion than "learning how to learn".  Learning to read is the first step - it alters your perspective, brings new ideas into awareness, inspires your imagination and maintains the curiosity needed to become the creator of your own reality.  The more we read, the more our consciousness expands. A more conscious world, one that recognizes our interdependencies, will be a better one.


As the late Jim Rohn would say, "stand guard at the door of your mind". He is right, what you read will often determine what you become. In this mission with Reading Opens Minds, we hope to inspire others to continue to be curious and to become the best version of themselves. 

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The [RE]DESIGN Group

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